Nov 16, 2012 (LBO) – A week of activities will kick off tomorrow ahead of Sri Lanka’s ‘Effie’ advertising awards organized by the Sri Lanka Institute of Marketing (SLIM) to recognize creating and effective advertising campaigns. Effie is a global program connected to the American Marketing Association which started in 1968 and is now held in 40 countries. Regional programs include Effie Europe, Effie Asia-Pacific and Effie Middle East.
“The best thing for SLIM is that we are working with a global programme and therefore follow its standards and benchmarks when evaluating advertising agencies in Sri Lanka,” Ahamed Aroos who chairs the 2012 organizing committee said in a statement.
“It also ties in with our objective of uplifting the local advertising standards to an international level.”
Aroos is senior brand manager at Reckitt Benckiser (Lanka) Limited.
An advertising campaign, ad agency or organisation that wins an Effie in Sri Lanka are good enough to win an Effie anywhere else in the world, he said.
McCann World group Chairman, Singapore who chairs Singapore Effies 2012 addressed advertising and marketing officials at a half-day workshop in October.
“He shared a lot of his insights and knowledg