Advertising on LBO (Lanka Business Online)
Pioneering Business news online in Sri Lanka, LBO was launched in 1998, Lanka Business Online (LBO) has built a strong reputation for credible and timely business news among the corporate fraternity of Sri Lanka & off-shore over the past decade.
Being one of the first business news properties to venture into the worldwide web in the region, LBO continues to stay ahead of the pack by providing innovative solutions to its users to stay informed by making our content available through multiple platforms listed below.
On Air/Television – LBOTV is available over Free-to-air (ETV), Dialog TV (DTH) & LBN (Cable TV). Association with an established property such as LBO gives advertising partners the opportunity to speak to a discerning corporate viewer base that seek up-to-date with a high frequency of reach due to 5 airings per day (100 airings per Month) & scheduled strategically sandwiched between the best Prime time Entertainment mood blocks.
On Line – www.lbo.lk with over 5 million page views a month out of which 40 – 45 % of page views coming in from 189 other countries LBO has a vast following world over.
LBO.lk has evolved into a very credible resource to stay up to date on the latest business news in Sri Lanka for all stakeholders local and abroad. Due to the quality & credibility of content many regional news syndicators/globally renowned News services have cherry picked ONE news source per nation & we are proud that it’s LBO.
It has a plethora of response prompting advertising options highly targeted hence cost favorable for advertisers. Ideal for pre IPO build-up type tactical campaigns to long term strategic brand building, awareness maintenance 24/7, 365 day presence, global presence etc. via clickable banner placements, relevant content branding, rich media banners, category branding full story page ownership to name a few creating a very impactful online presence.
E-mail – The week-daily newsletter which is pushed out every Business day to a “subscribed into” base, is very popular among the corporate circles & elite to get the latest news into their inboxes with limited advertising messages, in the form of clickable banners are valuable for clients to create the much strived for blur between content & commercial messages & unique brand placement opportunity in a relevant eco system/environment. We experience most advertisers augmenting web presence by placing a complementing banner on the e-newsletter as well to create the push/pull presence to generate traffic most often to the client websites.
Mobile – (mLBO) Our “made for mobile” site is specifically designed for the busy business & corporate individual who “snacks” Business news on their hand held devices.
In today’s busy world and with GPRS enabled handsets flooding into the market at very cost affordable rates, we see a considerable amount of our sophisticated LBO followers on their mobile on-the-go. Very unique, highly targeted, action prompting/response generating advertising options are available on mLBO both on the home page & full story pages.
On Ground – LBR/LBO C – Level Corporate Forums, which were initiated with an objective of providing a forum for corporate citizens to discuss topical business and economic issues in the corporate world. We at Vanguard host around 8-10 C-Level Business events per annum, such as CEO, CFO, CIO, CMO, & HR forums.
We have seen a wide range of top end brands & services deriving tactical & strategic long term value in associating with these unique engagement opportunity provided on-ground, as it gives unparallel value to brands to engage with an elusive audience on ATL, Digital & BTL spread over 6 weeks.
Multi-platform Solutions - Being present on multiple platforms ensure that we reach our patrons frequently and effectively as they are news seekers on multi devices. These generally omni-present solutions offer our advertising partners the opportunity of speaking to this commercially invaluable strata and drive a consistent message across multiple platforms with very high brand recall among. Contact us for a bespoke digital multi-touch-point solution giving your brand better value overall.
Download the PDFGeneral Sales Proposal availed above, to identify specific advertising options on each of the above LBO touch-points.
OR “Contact us” for further details & to customize an integrated solution encompassing TV, web, email, mobile & on ground.
Advertising Contact
Disthiqua Hassen,
Head of Sales - Business & New Media
T: +94 11 4614333
E: disthiquah@vanguardlanka.com
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