Aitken Spence partners SriLankan to promote Sri Lanka across India

Aitken Spence

Aitken Spence Travels, Turyaa Kalutara and SriLankan Holidays have joined hands to launch a promotional campaign across several cities in India to attract more tourists to Sri Lanka. The campaign will consist of cinema and TV advertising, as well as presentations to key agents covering all the main cities.

Aitken Spence Travels is the largest tour operator brining in over 120,000 tourists to Sri Lanka. SriLankan Airlines flies to 7 destinations in India. The 200-room Turyaa Kalutara is the latest property opened by Sri Lanka’s largest resort operator, Aitken Spence Hotels.

The campaign will break and coincide with the Thai Pongal festival on TV and on 50 Cinema locations in major cities and states such as Mumbai, Karnataka, Bangalore, Tamil Nadu, Chennai, West Bengal, Kolkata, Delhi, Kerala and Cochin.

Aitken Spence Travels has developed two exclusive travel packages, namely ‘The Best of Sri Lanka’ and ‘Waves of Fun’ for this promotion, which is combined with air fare by SriLankan Airlines.

‘The Best of Sri Lanka’- a 5 days/4 nights package- would give the Indian traveller the experience of savouring some of the most beautiful locations in the island that includes sites of the “Ramayana trails”. The traveler will also stay in some of the finest hotels in Sri Lanka during the tour, such as Heritance Tea Factory, the Earl’s Regency and Turyaa Kalutara.

‘Waves of Fun’ package is a 4days/3 nights exclusive package at the beach at Turyaa Kalutara, allowing the traveller to enjoy time out for themselves with many excursions they could pick and choose.

Sri Lankan Airlines has launched the special Sri Lanka travel packages to the top Indian Tour operators in three of the most important source cities in India through exclusive events. Accordingly, launch events took place in Delhi on the 8th of January, in Mumbai on the 13th of January and in Chennai on the 18th of January.

“Last year compared to the overall growth in tourist arrivals of 18%, Indian tourist arrivals experienced a growth of 30% and remains the number one country for tourist arrivals to Sri Lanka with a figure of over 320,000 arrivals. In order to show our further commitment to the Sri Lanka Tourism product, SriLankan Airlines will continue to promote Sri Lanka with tailor made packages to the Indian market throughout the year”, said SriLankan Airlines’ Manager for North India, Chinthaka Weerasinghe.

“As Sri Lanka’s leading destination management company, we have relentlessly pursued unchartered markets globally, bringing in valuable diversity to the country’s tourist portfolio. Sri Lanka as a destination has to have a strategic focus on India for many obvious reasons, such as proximity, connectivity and size. There is tremendous potential in developing the Indian market for Sri Lanka. We see SriLankan Airlines as a critical partner in this process who have continued to support the industry in promoting destination Sri Lanka”, said Aitken Spence Travels Managing Director, Nalin Jayasundera.