Getting to know the movements of television viewers is becoming crucial for advertisers to find the best breaks to slot their commercials. Getting to know the movements of television viewers is becoming crucial for advertisers to find the best breaks to slot their commercials. Increased ownership of color TVs with remote controls has helped viewers to switch channels at will snubbing advertisers who interrupt their favorite TV programs.
Advertisers who don’t analyze viewer movements may completely lose out on getting their message across.
Money spent on television advertisements may be going a waste because television viewers are zapping channels to avoid watching them.
TV ownership in Sri Lanka has increased four fold with majority now owning color TVs that come with remote controls.
Market researchers say remotes have put ad agencies in difficulty, because they need to come up with interesting commercials that won’t shun viewers away.
Sri Lanka’s media market is estimated around Rs. 13 billion.
TV consumes more than half the AD spend with radio attracting the highest number of commercials.