Asia proves hip for designer wallets: global survey

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SINGAPORE, June 5, 2006 (AFP) – Asians buy more designer wallets than any other region but luxury-brand loyalty varies from country to country, a global consumer survey revealed Monday. The survey of 21,000 Internet users in 42 countries conducted by research firm ACNielsen showed that the most popular designer brand globally is Ralph Lauren followed by Gucci, Christian Dior and DKNY.

In Asia, Hong Kong and Japan form the largest overseas markets for Louis Vuitton, while South Koreans are the biggest buyers of Ferragamo products.

The Philippines was the largest overseas market for Ralph Lauren.

In China, fashion-conscious buyers go for Chanel, Louis Vuitton and Versace, in that order, while in India, consumers prefer Armani and Versace.

When it comes to future purchases, the most desired brands globally are Versace, Dior and Chanel. ACNielsen said Asia is the world’s largest buyer of designer wallets with nine of the top 10 markets for such products located in the region, which also happens to have the biggest money savers.