Making its music, Sri Lanka will have its first annual drum festival in September, showcasing local drummers and from far a-field as Africa and South America.
To be held in the hill country capital of Kandy, the three-day festival could also coincide with the Kandy Perahera. rn
rnThe lquote Festival of Drums is to be built into an annual event on the world tourism calendar, and is one of a series of image building efforts to create a lquote brand for Sri Lanka tourism.rn
rnTop Public Relations firm, the Batey Group of Singapore that shot to fame for the catchy lquote Singapore Girl campaign in the mid 1980s, is already on the job for Sri Lanka.rn
rnThe Sri Lanka Tourist Board picked the group last year to roll out a US$ 2 mn, two year PR campaign for the country in key markets overseas, as well as locally.rn
rnGerry Delilkhan, Executive Director of Batey Sri Lanka operations says, Sri Lanka is a destination for the mindset of a lquote traveller, who seeks experiences and will trade some comfort