Beer Blues

Standing left to right – Mr. Dinesh Jebamani (Chief Manager Liability Product Management and New Age Media – Seylan Bank), Mr.Sudesh Peiris (Senior Manager – Digital Banking Channels – Seylan Bank), Ms. S.Senevirathne (Representative of the Revenue Department – Western Province), Mr. Tilan Wijeyesekera (Deputy General Manager – Retail Banking – Seylan Bank) and Mr. Malik Wickremanayaka (Deputy General Manager – Operations – Seylan Bank)

After the governments decision to relax the controls on soft liquor, Sri Lankas Beer brewers are looking forward to better times. Even niche players who do not go after volumes see new opportunities.
Three Coins brand beer is not a volume player. The company prefers to sell manageable quantities of premium beer at premium prices. They take this philosophy so far as to warn customers against excessive usage.rn

rnldblquote It is individual responsibility,
dblquote says Three Coins Chairman Chandana Ukwatte rn

rnldblquote There is actual danger in excessive consumption of any kind of liquor. They are basically dangers that we want the consumer to be aware of,
dblquote he says.rn

rnIn many countries consumption of soft liquor is higher than hard liquor.rn

rnBut in Sri Lanka hard liquor volumes are higher. rn

rnldblquote I think the liberalization of beer as a wholesome product is to be reinforced. The problem with beer is that it is often perceived as a cheap thrill, but beer can be a wh