SYDNEY, July 13, 2006 (AFP) – Cool bottled water in three delicious flavours — beef, chicken and bacon. Not tempted? Your dog will be. An Australian man has taken pooch-pampering to the next level with the launch of Aqua Dog.
With one canine for every five Australians, the country has one of the world’s highest dog ownership rates and a pet food industry worth 1.2 billion dollars (890 million US dollars) a year.
For Andrew Larkey, that made the country the perfect place to start offering bottled water for dogs.
“Most people think ‘how ridiculous’. The irony is that this is 100 percent serious,” Larkey told AFP. “It’s like a sports drink for dogs.”
Larkey came up with the idea while working as the new products manager for an international beverage company.
On his trips to the supermarket two things, he said, became clear.
The fastest growing markets were bottled water for humans and high-value pet treats.
Larkey simply wanted to marry the two together.
“Bottled water for dogs…I just had to follow through with it,” Larkey said.
When the multinational didn’t believe in the idea, Larkey left his secure