Bouncing Back

Chief Regulatory Officer at CSE Renuke Wijayawardhane presenting the listing certificate to Executive Chairperson at Renuka Hotels Shibani Thambiayah

The Ceylon Tourist Board chairman Udaya Nanayakkara says the board will spend over US$ 7 million this year to promote the Indian Ocean Island as an up-market holiday destination. The Ceylon Tourist Board chairman Udaya Nanayakkara says the board will spend over US$ 7 million this year to promote the Indian Ocean Island as an up-market holiday destination. US$ 3 million from this amount will come from USAID to help the industry recover from the effects of the tsunami.

“This budget is estimated today at US$ 4.3 million Contributions come from SLTB and SriLankan Airlines. Now with the addition of the gracious offer from USAID we will be able to enhance beyond the period we have originally planned for,” says Udaya Nanayakkara, Chairman, Ceylon Tourist Board.

The money will be spent on media campaigns in Europe and India the biggest tourism markets for Sri Lanka.

The funds are being channeled to the tourism cluster, a gathering of industry stakeholders, in operation since April 2000 by the U.S. Agency for International Development.

The cluster is leading the efforts to reposition Sri Lanka’s tourism product

A quick recovery is important to the sector to maintain the c