Brand Builders

The Starcom Mediavest Group, claimed to be the world’s largest media agency network will setup shop in Sri Lanka to help fuel brand power of local companies’. The Starcom Mediavest Group, claimed to be the world’s largest media agency network will setup shop in Sri Lanka to help fuel brand power of local companies’. The Starcom Group attributes much of its global success to its focus on discovering the secrets that drive consumer behavior, with the new agency also hoping to shift the local paradigm beyond just asking questions about what people want, a statement on Wednesday said.

Starcom South Asia Chief Executive Ravi Kiran in a statement Wednesday said, “It is our belief that the Sri Lankan media market is evolving fast. As consumer choices grow, and marketers are faced with greater opportunities and challenges in the dynamic market place, we are happy to bring in our international expertise and best practices from around the world.”

The company will use its international proprietary processes and tools, to determine people’s passions in Sri Lanka, investigating a cross section of behaviors ranging from how people spend their time and money to how th