May 14, 2013 (LBO) – Some of Sri Lanka™s renowned marketing thinkers, regional advertising experts and key Google officials will share their insights on how firms could build resilient brands during a one day conference in Colombo this month. In a fast paced, upheaval-prone modern world, today™s strong brand equity does not guarantee tomorrow™s success. Brands with low adaptive power in the face of technological, sociological and other changes have very limited survival capabilities.
The thought-provoking event, ‘Building Resilient Brands,’ will take place on Tuesday May 21, 2013 at the Cinnamon Grand Hotel. The conference is hosted by LBR and LBO, a multiplatform brand of business media.
“The demise of 20th century technology based brands, which failed to realise the disruptive power unleashed by new technologies, tells us that technology and long-standing legacy will not deliver continued success, said Lakshaman Bandaranayake, founder of LBR and LBO said in a statement.
“Technology, plant and machinery and building are deteriorating assets. They cannot ensure perpetual relevance to market needs.”
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