Connaissance livens up its image

Hotel chain Connaissance will plough in Rs. 600 mn to liven up a tired image, re-branding its resorts and spas to lure high spending travellers to its ‘Amaya’ retreats. Hotel chain Connaissance will plough in Rs. 600 mn to liven up a tired image, re-branding its resorts and spas to lure high spending travellers to its ‘Amaya’ retreats.

The Sanksrit word for reality and non-illusion, its three hotels Culture Club, Le Kandyan and the Reef, will now be Amaya Lake, Amaya Hills and Amaya Reef.

The group has been battling mediocre occupancies alongside the rest of the tourism industry after the Boxing Day tsunami destroyed coastal resorts and scared away tourists.

Though limping back, numbers are still down from key markets in Europe, with the industry expecting about a 30 percent drop on last year’s nearly 600,000 tourists.

“In the past we had focused mainly on MICE (Meetings, Incentives, Conferences and Exhibitions) traffic and our room rates were in the region of about US$ 35 a day,” Lalin Samarawickrama, Director of Connaissance Hotel Division said.

“We are looking at brining our average room rates to about US$ 60 a day with this re-positioning,