May 18, 2007 (LBO) – Sri Lankans are still not aware of the gravity of copyright violations, according to Viinod Nair, representative of top photo agency Getty Images, which has just entered the local market. Nair is president of sales marketing and strategy for Visage Media Services, based in Hyderabad, India which has tied up with Getty Images, the world™s largest image bank.
The company, which holds sole license for Getty in India, Sri Lanka, Pakistan Bangladesh, the Maldives and Nepal, believes the island market has great potential, if the copyright issues are sorted out.
Nair said Visage plans to conduct symposiums and workshops to make local firms and people more aware of this issue.
There are areas such as intellectual property rights, misuse of imagery which are all phases of Sri Lanka™s life but I feel that they need to ‘wake up and smell the coffee’, Nair said in a recent interview, referring to the need for more awareness of copyright issues.
Getty is using methods with elaborate software, tracking down images that have been used without license through a company called Picture Scouts which send in crawlers to any website and provides feed back data.
Getty, based ou