Crowd-powered NowPublic news site buys rumor website

SAN FRANCISCO, July 10, 2008 (AFP) – Virtual news-gathering website NowPublic said Thursday it has bought rumor-backing Truemors to go beyond eye witness accounts to exposing developments “bubbling under the hood.” The deal, for an undisclosed amount, expands the news coverage of the Vancouver-based NowPublic, which delivers news and events recorded by eyewitnesses using their own digital cameras and even mobile phones.

Co-founder Len Brody has built NowPublic into a formidable news gathering operation which boasts more than 100,000 “very active” contributors in more than 6,000 cities and 160 countries.

Brody told AFP in an exclusive interview that NowPublic, which bills itself as “crowd-powered,” has bought year-old Truemors, a year-old website devoted to amassing sources that back the credibility of rumors buzzing on the Internet.

“We are now the largest user-generated news website in the world,” Brody said. “Part of user-generated news is unearthing the buzz.”

A brain child of venture capitalist Guy Kawasaki, Truemors lets users read, write, discuss and rate rumors.

Truemors will remain an independent company based in the Northern California city of Palo Alto and Kawasaki becomes chair o