Dunkin’ Donuts takes the plunge in India

Ishara S. Kodikara | AFP | Getty Images Sri Lanka Prime Minister Ranil Wickremesinghe, center, speaks to supporters at the prime minister's official residence in Colombo on December 16, 2018, after he was reappointed as prime minister by Sri Lanka's president, the same man who fired him from the job nearly two months ago.

NEW DELHI, February 24, 2011 (AFP) – US-based Dunkin’ Donuts, one of the world’s largest coffee and baked goods chains, is set to enter India after striking a franchise deal, the company’s Indian partner said Thursday. The announcement came barely a month after US rival Starbucks unveiled a similar partnership with the giant Indian conglomerate Tata to open outlets in the South Asian nation.

Jubilant Foodworks, which already runs Domino’s Pizza in India, said in a statement that it had signed a master franchisee agreement with the international subsidiary of Dunkin’ Donuts.

The deal envisages the opening of up to 30 retail outlets over the next three years, serving a coffee and donut menu “suited to the Indian taste buds”, said Jubilant chairman Shyam Bhartia.

Despite its reputation for tea, India has a long-standing coffee-drinking tradition, particularly in the southern state of Tamil Nadu where it is often brewed overnight, then mixed with milk and sugar before being served.

But old-school cafes like the 53-year-old Indian Coffee House chain, which popularised south Indian filter coffee, are now struggling to make a profit while hipper, Western-style chains are opening outlets every month.