Insurance companies are now starting to segment the market to provide targeted products to customers.rn
rnEagle insurance recently launched a car insurance scheme targeted at the luxury car segment.rn
rnThe company says niche market insurance products can be very profitable for insurers. rn
rnldblquote We found that we have nearly 250,000 cars in Sri Lanka which can be segmented in different, different ways,
dblquote Amal Perera at the Eagle Insurance says.rn
rnldblquote We segmented the market based on the driver
quote s age; based on the value of the car; and based on the the NCB (No Claim Bonus) entitlement. From this criteria we identified a niche market which can be very profitable to Eagle Insurance that is the initiative which, we used to develop the Eagle Car Protect which is unique to the market.
dblquote (LBR) rnrnrn