NEW DELHI, April 19, 2014 (AFP) – Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped smartphone market. Inflexionpoint, an information technology supply company co-founded by Sculley, will start selling the smartphones next month in India under the new Obi Mobiles brand, the Singapore-based firm said in a statement emailed to AFP Saturday.
“The smartphone share in India is only 20 percent, leaving the larger part of the ground with opportunities yet to be tapped,” said Sculley, 75.
Sculley, who served as chief executive of Apple from 1983 to 1993, famously clashed with technical visionary Steve Jobs over strategy, leading to the Apple co-founder’s exit from the company.
Jobs, who returned to head up Apple in 1997 and turned out a string of blockbuster products, died in 2011 after battling cancer.
Inflexionpoint plans to invest $20 million this year to set up a supply chain, design centre and offices in India, producing “affordable smartphones with superior technology”, Sculley said in the statement.
Smartphone shipments in India tripled from 16.2 million in 2012 to 44 million in 20