Fat SLIM

Standing left to right – Mr. Dinesh Jebamani (Chief Manager Liability Product Management and New Age Media – Seylan Bank), Mr.Sudesh Peiris (Senior Manager – Digital Banking Channels – Seylan Bank), Ms. S.Senevirathne (Representative of the Revenue Department – Western Province), Mr. Tilan Wijeyesekera (Deputy General Manager – Retail Banking – Seylan Bank) and Mr. Malik Wickremanayaka (Deputy General Manager – Operations – Seylan Bank)

The additional awards include 10 marcom award categories such as PR, direct response marketing, corporate promotional material and interactive marketing.rn

rnMarcom Awards are given for excellence in high technology and interactive advertising, public relations and marketing communications. rn

rnThe move comes as public relations, direct marketing and other below the line tools are taking over from traditional above the line advertising to cope with the demands and difficulties of a lagging economy. rn

rnAn increasing number of advertising agencies now actively provide PR as an integral part of all promotional activity.rn

rnIn addition, direct marketing and internal marketing tools have been enhanced to accommodate the reclining budgets of the clients. rn

rnMeanwhile, SLIM has also included a slot for retail advertising endash a fast developing segment. rn

rnPromoters hope the additions would accommodate the rapid changes in the advertising landscape and help the industry make a leap into new and