Mar 10, 2017 (LBO) – The German government is ready to support tourism development in Sri Lanka with the island is targeting 150,000 German tourists this year, Tourism Development Minister John Amaratunga said.
This was revealed during a meeting between Minister Amaratunga and the Federal Minister for Economic Affairs and Energy, Brigitte Zypries, on the sidelines of the ongoing ITB in Berlin. Zypries is also the Tourism Minister in Germany.
The ITB Berlin is the world’s largest tourism trade fair. The companies represented at the fair include hotels, tourist boards, tour operators, system providers, airlines and car rental companies.
Minister Amaratunga noted that Sri Lanka received 134,275 German tourists last year indicating a growth of 15 percent compared to the previous year.
He said that Sri Lanka will use the ITB as a stepping stone to carry out an aggressive tourism promotion campaign in Germany this year.
It was further revealed during the discussions that Sri Lanka Tourism has already embarked on a promotional campaign focusing on different regions in Germany.
Amaratunga told the German Minister that Sri Lanka was proud to have partnered with ITB from its inception.
Zypries assured that Germany will extend its fullest co-operation to develop Sri Lanka’s tourism industry since the country is now considered one of the safest destinations for European travelers.
“German travelers are always talking about the warm hospitality and friendliness of the Sri Lankan people,” Minister Zypries said.
“They are very eager to return to the country over and over again.”
A large contingent of Sri Lanka’s tourism industry stakeholders are participating at this year’s ITB which is considered the biggest travel fair in the world.