CANNES, October 12, 2008 (AFP) – A golden age for television beckons as established TV companies go head on with the Internet and other new digital media platforms to woo audiences worldwide. And with a fast growing variety of new forms of audiovisual entertainment being rolled out for audiences of all ages, viewers are firmly in the driving seat.
“Creativity remains the key to success, particularly in a world where the public has ever more power to choose and interact,” underlined Paul Johnson, director of television at Reed MIDEM, which organises MIPCOM, the world’s biggest audiovisual content trade show that opens its doors here Monday.
Recent surveys reveal that traditional TV viewing is far from dead and is even on the rise in some countries, including the United States.
But radical changes are taking place in how people get their TV fix and the battle to entertain fragmenting audiences wherever they are, be it on the Internet, mobile devices like mobile phones and gaming consoles or even the good old TV in the sitting room.
Against this backdrop, the 24th edition of the five-day MIPCOM looks set to be busier than ever.
“A lot of new networking events at