Govt approves global Tourism Development Project; Awards contracts for digital advertising

Sept 06, 2018 (LBO) – Sri Lanka’s Cabinet of ministers have given the go ahead for a Global Level Tourism Development Project to promote tourism, a statement on approved cabinet decisions said.

The proposal was put forward by Tourism Minister John Amaratunge.

The Government also approved awarding contracts to carry out digital advertising programs to promote Sri Lanka as a preferred destination in India and China.

Accordingly, following recommendations by the Cabinet-appointed Standing Procurement Committee and Procurement Appeal Board the campaigns will be carried out by Havas Media India Ltd. in India, and Ionic Media Institution in China.

Last month, the Government approved awarding the contract for the digital promotional campaign to position Sri Lanka as a preferred destination in the United Kingdom, Germany, and France.