Huawei initiates ‘Red Revolution’ with launch of GR5 2017

(PRESS RELEASE) – Huawei, the fastest growing smartphone brand in Sri Lanka, recently unveiled their latest device into their smartphone portfolio through an interesting and attention-grabbing launch segment which took place during the Singer Lifestyle Festival 2016 which was held at the BMICH. With Huawei’s goal on painting the town red with the brand’s launching their ‘Red Revolution’ concept; it sure was a feast for the eyes of all consumers and avid shoppers who were present at the venue to witness the unveiling.

As the colour red marks the brand logo’s prominence, the event unfolded with an ‘Agent’ who was accompanied by special security escort him into the main hall from the BMICH premises, carrying a very special device. As the ‘Agent’ revealed what he held in his possession, the Huawei GR5 2017 was placed at a centre-point for all to see.

This special event for the country also happened to be a special one, as Sri Lanka was announced as the first country in the South East Asian region to have witnessed the launch of the Huawei GR5 2017. There are many special attributes that prospective consumers can find with this new introduction.

The smartphone features a dual camera which includes a 12MP rear camera and a 2MP rear camera for depth of field, a 15 coprocessor, 3G RAM and 3340mAh battery for good performance and a 5.5-inch FHD with a metal design and curved body. The 1.25um large pixel option helps the user to achieve a cleaner shot with more clarity for photos that would be captured in the night.

The Huawei GR5 2017 also comes with a third generation fingerprint sensor that is user-friendly and convenient. As customers usually prefer to integrate a password option into their devices for security purposes, the fingerprint sensor option would provide the user with the added benefit of protecting the info that is saved in their devices.

After the unveiling, on behalf of Huawei Sri Lanka, Ding Chao, presented the new device whilst providing a concise explanation about the features of the Huawei GR5 2017. “If you have been wondering what ‘GR’ stands for, then it means ‘Great’, hands down. Simply put, Huawei manages to stand-out with products of good quality, good features and good value for smartphone users. And now, Huawei has gone up a notch taking this product series with the GR5 2017. An outstanding feature of this device is the dual camera option, where you can manipulate the image being captured either before or after the image gets recorded. You can decide what aspect of the image should be focused,” Chao remarked.

Encompassing a sleek look and a beautiful finish, the Huawei GR5 comes in a 2.5 dimension curve design for better handling and simply exemplifies itself as a piece of artwork in your hands. The device is available in three colours; gold, silver and black.

Commenting on Singer Sri Lanka’s partnership with Huawei, CEO of Singer Sri Lanka Asoka Pieris said, This partnership commenced on the year 2012 and from a zero base, we have emerged ahead and today, over 400,000 device units from Huawei has found their way into the hands of consumers through our distributing arm. The new GR5 2017 which was unveiled today is a reliable smartphone that is available at an affordable price of below Rs. 35,900. So, you get special features in a smartphone at a reasonable price.”

Huawei had also recently announced an expansion in its market share which was recorded at over 30% in Q3 according to Market research and user experience research experts, GfK. Huawei is currently ranked at number two in the smartphone segment in Sri Lanka. Huawei is also placed 47th among the World’s Top 100 Most Valuable Brands in 2016 According to Brand Finance. Huawei had also made it to No.72 on Interbrand’s Best Global Brands.