Innovation

Sept 05, 2013 (LBO) – Content owners are now choosing to allow unauthorized posting of their material when given a chance to earn advertising revenues, a regional Google official said at a forum in Sri Lanka. Ann Lavin, head of government policy for Asia and Greater China at Google said, there were over 100,000 owners of ‘Youtube Channels’ who were now earning money out of advertising revenue as people watched them.

She was speaking at a forum organized by SLASSCOM, Sri Lanka’s information technology and outsourcing chamber.

People were making videos on a variety of activities such as make up tips and earning up to 100,000 US dollars a year.

Lavin said Google took the issue of piracy very seriously and responded to claims of copyright violations.

Google had technology that tracked content and warned owners when unauthorized postings were suspected.

The content owner then was the given the option of deleting the content or allowing it to be posted but to get part of the advertising revenue from its views.

“Not surprisingly a large number of owners are choosing to monetize the content,” Lavin said.