Most of the successful companies, which have developed global brands have come from the US, and Europe where there is a bigger emphasis on talent and intellectual assets.rn
rnThe Developing World has very few brands, which go global compared to countries like America and Japan.
Being competitive in the local market and creating something of appeal to the outside world, builds global recognition. rn
Management consultant Omar Khan says Sri Lankan companies should invest more on people to create real wealth in the long term.