Island TV

July 13, 2006 (LBO) – A new Sri Lankan satellite channel took wing Thursday, with plans to tap into a captive market of customers who lost out to the recent shut down of local cable operators.

The first test transmission is to take place before the end of July, after which it will be rolled out to users.

Transmission is to be expanded in a second phase, about six months from now, to cover the United States, Australia, New Zealand and Canada.

Future Satcom is the holding company for Srilakvahini as well as production house Fine Vision, SriLak Entertainment and trading and business arm Sattronic.

Called Srilakvahini, holding company Future Satcom hopes to beam Sri Lankan programs in Sinhala, Tamil and English as well as regional content around the island and to other countries.

The new satellite television channel can broadcast its programs to Asia, Russia, the Middle East, Europe and African countries, targeting largely Sri Lankan expatriate communities abroad.

The first three months will run on largely Sinhala content like news, dramas, musicals and sports programming, produced locally.

Running on programming produced by its own production house, the compa