LBR LBO Brand Summit 2014 – “Rethinking the Rules of Brand Building” – Wednesday, 21st May 2014

LBR-LBO-Brand-Summit-2014

Topic: Rethinking the Rules of Brand Building
Date/Time: Wednesday, 21st May 2014 | 0845 – 1750 HRS
Venue: Oak Room, Cinnamon Grand
Host: Lakshaman Bandaranayake | Founding Publisher, Director | Lanka Business Online
Inquiries: Lakshaman Bandaranayake | lakshaman@lbo.lk | 071 176 0167 or 072 776 0167 General | summit@lbo.lk
Registration fee: Rs 12,900/= per participant, 5% discount for groups of 5 upto 9 and 10% discount for groups of 10 or more

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Description

Modern marketing is at a crossroad

Digital technologies are influencing the tastes and preferences of consumers, and are fast reshaping consumer behaviors as never before in the history of modern marketing.

Today’s empowered consumer no longer wishes to be a passive recipient of carefully crafted, coercive and manipulative messages. The consumer wants to be in control and wants to be a co-creator of his or her own experience.

The boundaries between brand, customer experience and marketing can no longer be drawn precisely. The “Product” of conventional 4Ps is giving way to “Experience”, even in the packaged goods categories.

The disruptive and enabling features of digital technologies are melding with traditional practices and giving birth to a new set of powerful marketing tools.

Unlike their predecessors, present day marketing professionals need to excel in traditional marketing functions as well as in the emerging disciplines such as mobile marketing, analytics, social, web, search, content and shopper marketing. They also need to challenge the existing paradigm by building new models of customer experience based on the new rules of brand building.

The LBR LBO Brand Summit 2014 is dedicated to enlightening marketing, communication and research professionals on challenging issues as well as opportunities in building brands in today’s context. Twenty-five senior professionals and corporate leaders, from Sri Lanka and the region, will take the stage in four different sessions to share their experience, expertise, knowledge and views on the highly relevant and topical theme of “Rethinking the Rules of Brand Building.”

The speakers represent a wide range of industries: financial services, hospitality,FMCG, communication, research, consumer durables, technology and export manufacturing, and are from leading local companies and multinationals.

The LBR LBO Brand Summit 2014 will be an enlightening discourse on building brands, and it will be as equally stimulating as the 2013 edition.

Agenda

Time Session Session Chair Keynote Speaker Panelists
08.45 – 09.00 Chief Guest – Prof. Uditha Liyanage
Postgraduate Institute of Management, University of Sri Jayewardenepura
09.00 – 10.50 The New Paradigm of Brand Building Peter D’Almeida
Managing Director
Chief Executive
N*able
Ramani Samarasundara
Marketing Director Foods &
Beverages and Marketing Services
Unilever Sri Lanka
Rakesh Khosla
Marketing Director
Hemas Consumer Brands
Hemas Manufacturing
Dileep Mudadeniya
VP- Brand Marketing/JKH Hotels
Founder/ Center for Research and
Sustainable Studies in Tourism
Poonam Lalwani
Head – Digital (Brand Experience and Programs)
SAP – India
Shehara de Silva
General Manager – Marketing
and Sales
Janashakthi Insurance
10.50 – 11.15 Tea/Coffee
11.15 – 01.00 Winning Over the Empowered Consumer Shaheen Cader
Managing Director
The Nielsen, Sri Lanka
Adrian Terron
Executive Director
Consumer Insights
& Innovation Practice
Nielsen, India
Rohan Jayaweera
Country Consultant-Sri Lanka
Google
Chalaka Gajabahu
President
LOWE LDB
Samari Ihalagedara
Head of Marketing, Keells Foods/
Assistant VP, John Keells Holdings
Ahmed Irfan
Director Insights and Innovation
MAS Holdings
01.00 – 01.45 Lunch
01.45 – 03.30 The Rapidly Changing Role of the CMO Udayan Dutt
Director, Human Resources and
Corporate Relations
Unilever Sri Lanka
Shea Wickramasinghe
Group Managing Director
Ceylon Biscuits
Jhumka Saha
Leader
Mindshare
Bimal Silva
Director/Chief Executive Officer
Hayleys Consumer Products
Graham Marshall
General Manager –
Automotive Coatings
Akzo Nobel Paints Lanka
Tilan Wijesekera
Deputy General Manager – Marketing
Seylan Bank
03.30 – 03.50 Tea/Coffee
03.50 – 05.45 Creating Engaging Communication in Digital Age Himanshu Saxena
President
JWT, Sri Lanka.
Ravi Wickramanayake
Chief Executive Officer
Kelly Felder
Roshan De Silva
Marketing Director
Fonterra, Sri Lanka
Sneh Sharma
Founder & CEO
Ittisa
Prashanth Supramanium
Joint Managing Director
Media Factory Group of Companies
Navonil Chatterjee
Executive Planning Director
Vice President
JWT, India.
Tharanga Gunasekera
Head of Marketing & Communications
HSBC Sri Lanka
06.00 – 07.00 Networking reception at the foyer of Oak Room

Sessions & Speakers

Session 01 - The New Paradigm of Brand Building

ramani

Guest Speaker

Ramani Samarasundara
Marketing Director Foods & Beverages and Marketing Service
Unilever Sri Lanka Limited

 

 

 

Ramani joined the Management Committee of Unilever Sri Lanka in 2006, having joined Unilever from university in 1995. She has worked across many brands and categories within the organisation and has crafted many brand campaigns that have touched a chord in the consumers life driving business growth, resulting in accolades both
locally and globally.

Ramani believes the ability to work with people earning respect, trust and commitment is important in one’s journey in leadership. A thread running through her career has been her commitment and investment in building knowledge and insights with regard to both consumers and her people both at Unilever and in the industry. In leadership she has demonstrated that empathy and soft skills coupled with a vision and creative energy can unleash the latent potential of individual and teams.Ramani holds a honours degree in Bio Science from the University of Colombo

 

poonam

Guest Speaker

Poonam Lalwani
Head – Digital
Brand Experience and Programs SAP India

 

 

 

Poonam L is a business savvy marketing professional with over 15 years of experience in successfully developing and launching marketing programs on a local, national and global level. In her current role as the Head – Digital, Brand Experience and Programs, she has been developing award winning digital and social campaigns. Her

earlier experiences include working with mid to large size organizations across various marketing functions. She can be reached at @poonaml or on linkedin.com/poonaml

 

Peter-D’Almeida

Session Chair

Peter D’Almeida
Managing Director, Chief Executive
N*able

 

 

 

Peter D’Almeida is the Managing Director and Chief Executive of N*able (Pvt) Ltd, a technology company he founded in 2008. Last year, the company achieved 1 billion rupees in annual revenue, making it the fastest growing IT firm in Sri Lanka. Today, N*able is re-shuffling its core businesses, aligned with its vision: connecting people and things, with insight, for an efficient and intelligent world.

Before N*able, Peter was the CEO of Millennium ESP. During a career spanning 25 years in the IT industry, both overseas and in Sri Lanka, Peter feels privileged to have been part of several pioneering efforts. Before his involvement with the IT industry, Peter was a banker, having served as the treasurer of the Ceylon Bank Employees’ Union. Peter is also involved in the arts: As a director and actor, he has taken part in a number of stage plays, television dramas and movies.

 

rakesh

Guest Panelists

Rakesh Khosla
Marketing Director
Hemas Consumer Brands
Hemas Manufacturing (Pvt) Ltd

 

 

 

Rakesh has spent 15 years with Colgate Palmolive (India) Ltd. in roles of increasing responsibility in Consumer Marketing & Sales. During this period he has had several stints in Brand Management, Regional Sales Management, Category Management & Market Development. In addition he has also been a certified Category Management Trainer and Global Ethics & Compliance Investigator.

Amongst several national awards he is also a recipient of Colgate Palmolive’s highest Global Annual Award : The 2011 Global Chairman’s “You Can Make A Difference Award”. He joined Hemas in 2012 as Director Marketing for the FMCG business and is responsible for all Consumer Marketing activities across all brands & categories of Hemas Manufacturing (Pvt) Ltd. Rakesh is an
alumuni of Oxford Brookes University, Oxford, UK and the Royal Melbourne Institute of Technology (RMIT), Melbourne, Australia.

 

dileep

Guest Panelists

Dileep Mudadeniya
VP- Brand Marketing/JKH Hotels
Founder/ Center for Research and
Sustainable Studies in Tourism

 

 

 

Dileep Mudadeniya possesses many years of experience in travel, tourism, communications and strategic planning and currently he is the Head of Brand Marketing –Cinnamon Hotels and Resorts and Vice President- John Keells Group, one of the leading hotel management services in Sri Lanka. He was the first managing director of Sri Lanka Tourism Promotion Bureau and also held the position as the Head of Quality Standards, Licensing and Investment of the Sri Lanka Tourism Development Authority.

He has served the Public Sector of Sri Lanka working extensively in the areas of travel and tourism and mass communication for over 15 years. An alumnus of the University of Colombo, (B.A) an Attorney-at-Law, and a Fellow of the Chartered Institute of Marketing, Chartered Marketer and has a MBA in Marketing. He is also the Winner of the ten outstanding young person award (TOYP) 2010 for public sector.

 

shehara

Guest Panelists

Shehara de Silva
General Manager–Marketing and Sales
Janashakthi Insurance

 

 

 

An experienced international marketer, with a track record of high impact market development in Malaysia and Sri Lanka, Shehara has been behind the success of several regional and Fortune 500 multinational brands. Shehara
worked over a decade with Omnicom companies in Kuala Lumpur. She was Managing Director of Interbrand, the worlds largest brand consultancy, and became Group Chief Strategy Officer of Foetus International covering a
spectrum of companies in digital and interactive marketing, mobile content ,digital gaming technology, Social media ,Experiential marketing and media buying.

She has led digital brand strategy for the Malaysian Medical Tourism and MICE travel, social media projects for Air Asia, Malaysian Airlines, the oil and gas industry. In the development arena Shehara consulted for the UN ILO, USAID, Norad & GTZ. Brands she has worked on include, Mobil, Cadbury, Nestle, American Express, Perodua, Mercedes, Hasbro, Pepsi Volkswagen, F and N, Anchor, Ministry of Tourism Malaysia , The NDB & the Malaysian Government.

Session 02 - Winning overthe Empowered Consumer

Adrian

Guest Speaker

Adrian Terron
Executive Director – Consumer Insights & Innovation Practice
Nielsen, India

 

 

 

Adrian is Executive Director for Consumer Insights and Head of Shopper Insights, for Nielsen’s India region. He leads the Company’s strategic initiatives across the region that pertain to its Consumer Insight business and its Shopper Practice. He has over a decade of experience spanning print & television journalism, marketing research,
corporate communications strategic advisory.

Previously he led NM Incite, a Nielsen McKinsey Company that builds upon the industryleading social media and online brand metrics as well as its Retailer Services unit. Before his current roles within Nielsen, Adrian was Head of Group Corporate Brand Communication with the Godrej Group.
Prior to this, he was Associate Director for Marketing and Communications, with Nielsen Europe. Adrian began his career at Nielsen as a researcher. Before this, Adrian was a business journalist with CNBC TV-18. Adrian graduated from the HR College of Commerce and Economics, Mumbai and is an alumnus of IIM-Ahmedabad’s Accelerated General Management Programme.

 

samari

Guest Speaker

Samari Ihalagedara
Head of Marketing/Keells Foods,
Assistant VP/John Keells Holdings PLC

 

 

 

Building Brands and Developing Brands are the key driving forces of Samari; her career in Marketing which spans over 15 years, has led Samari to specialize increasingly in consumer marketing in the FMCG sector. She has handled world class brands like Maggi, Fair & Lovely, Ponds, Lipton, Bru, Unilever and local jewels like Laojee, Ceylonta, Keells, Elephant House and Krest. The challenges and the ambitions for each and every brand have been different & daring! She has a wealth of experience cum knowledge in dealing with different environments & people i.e. multinationals to local conglomerates & global / local brand /business teams. She is passionate about brands & teaching & lectures in most of the local universities in building young budding marketers to build & develop strong brands. Samari holds a BA Honours University of Perdenaiya, MBA-University of Rajarata, She is currently reading for MSC in Marketing-Strategy, AOE, University of Malaysia

 

shaheen-cader

Session Chair

Shaheen Cader
Managing Director
Nielsen, Sri Lanka

 

 

 

Shaheen joined Nielsen in 2006 as Director Client Service and took over Nielsen Sri Lanka as Managing Director in 2010. In addition to his seven years at Nielsen he has 14 years market research experience at LMRB & a further 10 years’ experience in banking and in industry. During his 20 years in research, Shaheen has been involved across a plethora of assignments in the consumer, business, social and retail spheres, constituting local and multinational entities as well as multilateral agencies.

In addition to Nielsen providing consultancy through client specific research studies, Shaheen endeavors for Nielsen to be a significant provider of Sri Lankan consumer trends and insights to the broader business community. Shaheen has also been involved with The Sri Lanka Institute of Marketing as a speaker at knowledge sharing forums & on the Brand Excellence judging panels. The LMD-Benchmark program also features him on a regular basis.

 

rohan

Guest Panelist

Rohan Jayaweera
Country Consultant-Sri Lanka
Google

 

 

 

Rohan is the first & the only employee appointed by Google for Sri Lanka. Prior to moving to Singapore to join Google, Rohan worked for Cisco, Lenovo & IBM. Rohan has BSc in electronic & telecommunication from University of Moratuwa, postgraduate diploma in marketing from CIM U.K. and is in the process of completing his MBA in International Business & Masters in Business & Technology. Also holds a professional certification on global strategy from INSEAD. Rohan is passionate about entrepreneurship & does regular lectures at the University of Moratuwa.

 

Chalaka

Guest Panelist

Chalaka Gajabahu
President
LOWE LDB

 

 

 

Starting his career in advertising at boutique creative shop Equinox, Chalaka soon graduated to the likes of JWT, O&M, Leo Burnett and McCann Erickson. Following these, he joined Lowe LDB as its Chief Operating Officer, one of the youngest ever to hold this position, aged just 33, prior to being launched up the ranks to his current role of President. After almost two decades advocating major brands, across almost every sector, including FMCG, Banking, Financial Services, Telecoms and even Hospitality, Chalaka has earned the respect, admiration and trust of Lowe LDB’s clients namely Unilever, Dialog and Elephant House, all leaders in their respective sectors, a function of his dynamic, hands-on leadership style and highly valued judgment. Importantly, Chalaka also brings to bear his extensive training in planning tools, at international Lowe Worldwide offices, which aid in developing effective, compelling strategies for brand and market building.

 

irfan

Guest Panelist

Ahmed Irfan
Director Insights and Innovation
MAS Holdings

 

 

 

Irfan has 15 years experience in emerging markets and digital trends. He is Director – Insights and Innovation, MAS Holdings. Prior to this he was Chief Marketing Officer at Digital Commerce Lanka as well as Head of Marketing
Dialog Axiata PLC, Sri Lanka’s largest mobile service operator. Irfan worked in advertising as Head of Account Management and Brand Strategy at JWT until June 2011. He developed strategy and handled operations for over 100 brands from large MNC’s such as Unilever and Nestle to local and Asian conglomerates’ such as AA Paper Thailand. He was part of the JWT Digital Acceleration Program for South Asia from 2008 – 2011. He specializes in
consumer and market insight, brand development, marketing strategy and digital marketing. Irfan is the Co Founder of Thunkk Technologies, a social innovation lab with competencies in IOT (Internet of Things).

Session 03 - The Rapidly Changing Role of the CMO

Shea

Guest Speaker

Shea Wickramasinghe
Group Managing Director
Ceylon Biscuits Limited

 

 

 

Shea Wickramasingha is the Group Managing Director of CBL Group. Having joined the Company in 1991 as a Food Technologist she worked in various management positions in the Company and was invited to join the Board in 1996. She has an interest in Functional and Healing properties of Food and has studied extensively on the subject. She is on many of the Group Boards and also serves as Managing Director of Modern Pack Lanka (Pvt) Ltd a Company she founded in 1994. Shea has a MSc. Degree in Food Chemistry from Purdue University, USA and a BSc degree in Food Science & Industry from Kansas State University, USA.

 

Graham

Guest Panelist

Graham Marshall
General Manager
Automotive Coatings
Akzo Nobel Paints Lanka

 

 

With over 20 years’ experience in marketing and business management disciplines, Graham is presently the General Manager – Automotive Coatings at Akzo Nobel Paints Lanka With a degree in Chemistry from the Institute of Chemistry Ceylon, Graham started his career at Chemical Industries Colombo (CIC) Ltd where his experience
spanned from paints to consumer durables and industrial chemicals.

He then worked in the pharmaceutical industry holding senior marketing roles at Glaxo Wellcome Ceylon Ltd. Prior to joining Akzo Nobel, Graham was Country Business Manager, Eastman Kodak for Sri Lanka and the Maldives. He served as Education Liaison Officer of the Chartered Institute of Marketing CIM (UK) Sri Lanka Branch. Graham
holds an MBA from the Postgraduate Institute of Management , University of Sri Jayewardenepura and was a recipient of the PIM’s achievers award. He is a Diplomate of the Chartered Institute of Marketing (UK) and a Graduate of the Institute of Certified Management Accountants Australia (CMA).

 

udayan

Session Chair

Udayan Dutt
Director, Human Resources and Corporate Relations
Unilever Sri Lanka Limited

 

 

 

Udayan joined Unilever in 2006 as the Reward Director for Unilever South Asia, leading the Reward Function for India, Pakistan, Bangladesh, Sri Lanka and Nepal. He moved to Sri Lanka in February 2012, as Director Human Resources. Udayan is a certified assessor and administrator of the MBTI©, Firo-B©, and TKI© instruments. Born and brought up in New Delhi, India, Udayan pursued his graduate education in Business Studies from the University of Delhi and completed a Masters in Personnel Management and Industrial Relations from XLRI, Jamshedpur.

Since 2011 Udayan has served as Subject Matter Expert, Compensation and Benefits–SHRM India He has also worked at: Hewitt Associates as Compensation and Benefits Domain Leader for HR Consulting and Outsourcing, Asia Pacific Region. Sasken Communication Technologies Ltd., Head of Remuneration & Bharti Airtel Limited as a Management Trainee, HR.

 

jhumka

Guest Panelist

Jhumka Saha
Leader
Mindshare

 

 

 

Jhumka Saha, a postgraduate in Philosophy from a renowned University in India started her career in media planning with Grey Worldwide, which was then known as Trikaya Grey in India. She joined Mindshare in 2005 as Business Director, Planning, with several years’ experience in media management. Since then she has been part of the Mindshare purple family and drove the creation of media innovation practice by considering and engaging all communication channels for brand building.

Her career and experience spans across working on FMCG giants like Unilever, P&G, Marico, Kellogg’s, Telecom major Airtel and ICICI Group in B&FS category in India. Recently she moved from India operations to take charge of Mindshare Sri Lanka office. Currently her focus is on new business development and moving up the value chain in terms of product offerings to existing clients. Her special interest lies in developing talents by driving training agenda within the organization.

 

bimal

Guest Panelist

Bimal Silva
Director/Chief Executive Officer
Hayleys Consumer Products Ltd

 

 

 

Bimal is the Director/CEO of Hayleys Consumer, which represents some of the world ’s leading consumer brands in Sri Lanka. He counts for over 15 years of experience in sales & marketing within the FMCG industry, having initiated his career at Keells Foods. He consequently joined Ceylon Biscuits Limited and then Hemas Consumer Brands, where he functioned as the Director Brands prior to his assignment as the Director Sales and International business. He has been instrumental in a number of breakthrough marketing campaigns and product launch initiatives throughout his career. Bimal holds a First Class Honours Degree in Statistics and a Masters in Business Administration (MBA) from University of Colombo. He is a Fellow of the Chartered Institute of Marketing (CIM -UK) and also a graduate of Chartered Institute of Management Tilan is a DGM of Seylan Bank PLC responsible for its Deposits Management portfolio, Digital Alternative Channels, Housing Loans and Marketing.

He has diverse experience in local and multinational organizations in Strategic planning, General Management, Business/Brand Management, CSR, NPD, Dark marketing, Value chain management, Corporate Affairs, Project Management and Sales from many industries including FMCG, Banking, Insurance, Education and Financial Consultancy. He has headed leading brands in Sri Lanka including Seylan, Elephant House, Lion Beer, Janashakthi & Harpic. Awarded over 11 Brand Excellence, Brand Icon and Business Excellence awards during his career for brands under his leadership including the coveted “Service Brand of the year and Local Brand of the Year – Gold awards”. He won a Accountants (CIMA – UK). He has also been in the visiting faculty of MBA-University of Colombo and a lecturer for CIM – UK.

 

thilan

Guest Panelist

Tilan Wijesekera
Deputy General Manager – Marketing
Seylan Bank

 

 

 

Tilan is a DGM of Seylan Bank PLC responsible for its Deposits Management portfolio, Digital Alternative Channels, Housing Loans and Marketing. He has diverse experience in local and multinational organizations in Strategic planning, General Management, Business/Brand Management, CSR, NPD, Dark marketing, Value chain management, Corporate Affairs, Project Management and Sales from many industries including FMCG, Banking, Insurance, Education and Financial Consultancy.

He has headed leading brands in Sri Lanka including Seylan, Elephant House, Lion Beer, Janashakthi & Harpic. Awarded over 11 Brand Excellence, Brand Icon and Business Excellence awards during his career for brands under his leadership including the coveted “Service Brand of the year and Local Brand of the Year – Gold awards”. He won a Gold award at the National Business Excellence Awards by the National Chamber of Commerce for SLIM during his tenure as President. Tilan is a Past President of the Sri Lanka Institute of Marketing and former Chairman of the Effie Awards.

Session 04 - Creating Engaging Communication in Digital Age

ravi

Guest Speaker

Ravi Wickramanayake
Chief Executive Officer
Kelly Felder

 

 

 

Ravi graduated from University of Colombo and joined the Apparel Industry as a Management Trainee. He worked for international clothing brands, Tommy Hilfiger, Eddie Bauer, Gap Intl, M&S and Reebok while working as a senior manager at Sri Lanka’s top apparel companies MAS Holdings, Brandix and Hirdaramani Group. He was following his MBA at PIM – Sri Jayewardanapura when Ravi stepped in to the world of entrepreneurship, creating the premium clothing brand Kelly Felder. After opening the first store in end 2010, Ravi was able to turn it to a USD 1.5 million business within a mere 3 year span with 2 stores in Sri Lanka and the online store to cater to the international customers. Kelly Felder used the digital medium as the main platform to build one of the most popular clothing brands today. Ravi is working with the vision of making Kelly Felder, one of the most preferred urban chic labels in the world and build a chain of stores globally.

 

Navonil

Guest Speaker

Navonil Chatterjee
Executive Planning Director – Vice President
JWT, India

 

 

 

Navonil has close to 16 years of experience in advertising across various clients like HUL, Levi’s, Nike, Madura Garments, ITC & Titan. Navonil entered the industry as an over-enthusiastic management trainee in McCann Erickson Bangalore in 1998 and moved to JWT Bangalore in October 2000. He was chosen as a JWT Young Tiger, featured in JWT’s global High Potential Group twice and was also JWT’s first ever global Brand Pioneer for his idea called Brand Budding.

Media magazine featured him as one of top 10 young planners to look out for in Asia. He has won several national and international marketing effectiveness awards like Gold Effies for Nike traffic jam and Nike Bleed Blue, gold in New York AME for Nike, gold in PMAA for ‘Levi’s on EMIs’, silver and bronze in Asian Marketing Effectiveness Awards for Nike and ING Jiyo Easy. He has also been involved in several new business wins for JWT. He is a post-graduate in Marketing Communications from MICA.

 

sneh

Guest Speaker

Sneh Sharma
Founder & CEO
Ittisa

 

 

 

Sneh is Founder & CEO of Ittisa, the first ever only girls digital media agency in the world. At 23 Sneh Co-founded Webenza & built it as a next Gen Media Agency with a perfect blend of Creativity, Technology and Analytics. She then started Ittisa. Before Webenza, Sneh worked at Havas Digital: Media Contacts, handling clients such as ICICI
Fellows, Tuborg and Tata Building India. Prior to that she has worked at Pepper Square and Simplify360. Sneh is known for her creativity, objectivity and relentless pursuit for perfection. She has envisioned and implemented successful campaigns and helped devise Promotional and ORM-focused Digital Media strategies for clients worldwide.

 

himasu

Session Chair

Himanshu Saxena
President
JWT, Sri Lanka.

 

 

 

Himanshu has over 22 years’ experience across Marketing & Sales, Branding, Product Management, Market Research and Advertising disciplines in India & Sri Lanka markets. He created market success for premier marketing companies like Unilever, Marico, Pepsico, GSK, HSBC, Barclays, Idea, Airtel, Dialog, Videocon, Godrej, Blow Plast, Taj Hotels, John Keells Holdings, MAS amongst many others. Himanshu won recognition for work across many global & regional award shows like Effie, Yahoo! Big Idea Chair, One Show, Clio & Cannes for work across many of the brands managed. He has worked with premier marketing companies & agencies like Trikaya Grey, Lowe, Reliance ADAG Group, IMRB International, McCann Worldgroup. Since 2011, Himanshu has headed the country operations for Sri Lanka, designated as President – JWT Group Sri Lanka.

 

roshan

Guest Panelists

Roshan De Silva
Marketing Director
Fonterra, Sri Lanka

 

 

 

Roshan has over 13 years of experience in FMCG marketing in multinational companies in Sri Lanka and across Asian markets. Currently the Marketing Director of Fonterra Brands Lanka – the leading dairy nutrition provider for Sri Lanka. He previously held regional roles as Acting Brands & Category Director and Regional Category manager for ANCHOR/ Everyday Nutrition category for Fonterra Brand (AME)Ltd covering markets such as China, Indonesia, Malaysia, Taiwan, Philippines & UAE. Responsible for developing regional strategic plans, generating sustainable top line growth, market share and profitability through developing brands and launching new products by leveraging powerful consumer insights across international markets. Roshan had his primary and secondary education at Royal College, Colombo and then went on to obtain BSc degree (Business) from Manchester Metropolitan University with first class honours, he also holds a Postgraduate Diploma in Marketing from Chartered Institute of Marketing, UK.

 

prashanth

Guest Panelists

Prashanth Supramanium
Joint Managing Director
Media Factory Group of Companies

 

 

 

Nine years ago youthful exuberance resulted in Mediafactory – Sri Lanka’s first AOR agency. Prashanth with his partner Kapila started Mediafactory with two laptops, two tables & chairs in a studio apartment. Today they are the second largest media billing agency in the island, independent of any globally aligned clients which makes their achievements that much more greater. Mediafactory has diversified into creatives, digital, activations PR and a Media Cartel. Their big story is that every diversification has been successful and are today recognized as thought leading institutions that are reshaping the industries ideology on creating brand connections. Proof is that almost every company in the group is amongst the top two in their respective fields of specialization.

The Mediafctory Group is a knowledge center for questioning industry best practice and reshaping our understanding of marketing communications. Prashanth holds a MSc in Marketing from Monash University Australia and a BSc Hons in Business from the Manchester Metropolitan University, UK.

 

tharanga

Guest Panelists

Tharanga Gunasekera
Head of Marketing & Communications
HSBC, Sri Lanka

 

 

 

Tharanga, Head of Marketing & Communications at HSBC Sri Lanka has been with HSBC for over 8 years. He briefly served as Head of Communications, HSBC India and has experience in working in HSBC Indonesia. He has a strong track record in strategy development and execution. With 20 years plus experience in Marketing & Sales at Hemas Pharmaceuticals and Astron Ltd, Tharanga held senior marketing management positions for leading multinationals ,Pfizer (USA) and Reckitt Benckiser (UK).

With an MBA from the University of Leicester (UK), Tharanga is a double diplomate in marketing, securing a professional Post Graduate Diploma from CIM (UK) and a Post Graduate Diploma in Marketing from SLIM. He has been instrumental in steering the SLIM Awards & The Chilies and has been a part of the judging panel Brand Excellence Awards (2012), The Effie Awards ( 2013), Sri Lanka Tourism Awards ( 2011 & 2012 ) & The Youth Enterprise Awards (2013).

Presentations

Session Presenter Tittle Download
Session 01 Poonam Lalwani
Head – Digital
Brand Experience and Programs SAP India
The New Paradigm of Brand Building  powerpoint-icon
Session 01 Ramani Samarasundara
Marketing Director Foods &
Beverages and Marketing Services
Unilever Sri Lanka
The New Paradigm of Brand Building  powerpoint-icon
Session 02 Samari Ihalagedara
Head of Marketing/Keells Foods
Assistant VP/John Keells PLC
Winning Over the Empowerd Consumer  rar-icon
Session 03 Graham Marshall
General Manager – Automotive Coatings
Akzo Nobel Paints Lanka
Rapidly Changing Role of CMO  pdf-icon
Session 03 Shea Wickramasinghe
Group Managing Director
Ceylon Biscuits Limited
Rapidly Changing Role of CMO  powerpoint-icon
Session 04 Navonil Chatterjee
Executive Planning Director
Vice President JWT, India
Creating Engaging Communicatin in Digital Age  rar-icon
Session 04 Sneh Sharma
Founder & CEO
Ittisa
Creating Engaging Communicatin in Digital Age  powerpoint-icon
Session 04 Ravi Wickramanayake
Chief Executive Officer
Kelly Felder
Creating Engaging Communicatin in Digital Age  powerpoint-icon
Session 04 Himanshu Saxena
President JWT
Sri Lanka
Creating Engaging Communicatin in Digital Age  powerpoint-icon
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