LBR LBO Brand Summit 2016 inspires marketers with brand innovation


July 14, 2016 (LBO) – Leading digital strategists and value creators tackled the opportunities in digital media in front of a packed audience at the LBR LBO Brand Summit on Tuesday.

Themed, “Building Winning Brands in the Digital Age and Strategy Innovation,” the 2016 edition of the summit was held at Cinnamon Grand with over 400 participants, and more than 20 local and international speakers.

“Our conferences are not skill development projects,” Lakshaman Bandaranayake, summit curator and founding publisher of LBO, said.

“Rather, what we like to do is broaden your horizons, challenge your beliefs and induce the courage that you go back to your enterprises and make a difference.”

The Brand Summit was designed to help participants understand the nature of emerging technologies that are sweeping transformations in the enterprise landscape.

The presentations tackled oncoming automation, single channels, multi channels, cross channels and omnichannels, the internet of people, overcoming organizational silos, the trust factor and the problem of the advertising brief.

Guest speakers included Zoe Lawrence (TNS Asia Pacific), Vidya Sivarajah (Fonterra), Supun Weerasinghe (Robi Axiata), Daniel Posavac (Bonsey Jaden), Naresh Sathasivam (Digital Commerce Lanka), Rohan Jayaweera (Antyra), Ramesh Sundararajan (InsightAsia), Manuja Kasthuriarachchi (Neotenicity, SocialRoo), Kumudu Gunasekera (Stax), Joe Millward (3M), Imal Fonseka (Ceylon Biscuits) and Atique Kazi (Xaxis/groupM).

MillenniumIT was the lead sponsor of the Summit while Sampath Bank, Virtusa Polaris, London Stock Exchange Group, EFutures and Singer Mega were co-sponsors. The Summit was endorsed by SLIM, ACCA and CIM, with CPD credits for attending. The Association of Accredited Advertising Agencies of Sri Lanka, popularly known as 4As, also endorsed the Summit.

Watch summit sessions here.