Magic Cup

Sept 19, 2008 (LBO) – The Sri Lanka unit of Leo Burnett Worldwide, an advertising agency, said it had won a medal at a regional award for marketing effectiveness, held in Macao. The Asian Marketing Effectiveness Awards, now in its sixth year, has given 10 golds, 18 silvers and 20 bronzes this year for 628 entries from the region.

Leo Burnett Asia had emerged on top with a platinum, and four golds, in addition to the Sri Lanka unit’s Bronze, the agency said.

The agency had won a bronze award for a work done for ODEL, a Sri Lankan department store.

Leo Burnett said its ‘Harry Potter Magic Coffee Cup’ had won in the category of ‘most innovative use of media’.

It was created to promote a Harry Potter book, and featured a magical self-stirring cup of coffee.

“This is a very important achievement for us as this truly proves that creativity also delivers results,” head of Leo Burnet in Sri Lanka, Ranil de Silva said in a statement.

“This award honours creativity and effectiveness. This is the fourth recognition that we at Leo Burnett have received at the Asian Marketing Effectiveness Awards.”

Leo Burnett had earlier won the country™s first ever s