Makeover

Sri Lanka Telecom says it has appointed MTI Consulting to ‘dress up’ its brand, following an intense global round of competitive bidding. Sri Lanka Telecom says it has appointed MTI Consulting to ‘dress up’ its brand, following an intense global round of competitive bidding. MTI’s task is to take this ‘Legacy Brands’ up to the next level, to counter competition from younger brands. The scope of this assignments covers: Value Proposition, Brand Architecture, Brand Positioning, Service Branding, Audits and Measurement.

The telecom giant is 49 percent owned by Japan’s NTT Corp Communications, the Sri Lankan government and the public. Its broad range of activities covers fixed and mobile services and business connectivity solutions.

MTI Consulting is a British Virgin Island Registered and Bahrain Headquartered Strategy Consultancy that got off the ground in 1998.

They have worked with over 220 businesses and brands across 27 countries in four continents. International projects include Ralston Purina/Agribrands, Dupont-PTI, DHL, KPMG, New Zealand Milk, American Express, Standard Chartered.

In Sri Lanka, MTI Consulting have