Driven by the belief that Sri Lanka can offer more than just leisure tourism, hard driven efforts are underway to harness the business community in attracting high spending corporate tourists.
rnrnldblquote We need a collective effort from various industry sectors to go out and actively bid for Sri Lanka to handle regional and international conferences
dblquote , said Marketing Manager, Sri Lanka Conventions Bureau, Shyana Wijayratne.
rnrnThe business community through the Federation of Chambers of Commerce and Industries (FCCISL) has already been called on to play an active role.
rn rnThe effort is to sell Sri Lanka as an ideal destination for traveling delegates to events or what is called MICE (Meetings, Incentives, Conventions, Exhibitions) tourism.
rnrnIndustry wheels have already been set in motion to sweep lquote MICE
quote tourism out from under the carpet and revive it as a viable, high yielding opportunity for Sri Lanka.
rnrnldblquote Our destination sells. What we have going in our favo