Mobile Move

June 14, 2010 (LBO) – Etisalat’s Sri Lanka unit has invited developers to create mobile applications and is offering to share 70 percent of revenue from sales, an official said. Dumindra Ratnayaka, chief executive of Etisalat Sri Lanka said the firm, which was taken over by Etisalat Telecommunication Corporation in the UAE in February 2010, will host an applications store for its three million subscribers

“It will be up to applications developer to market his application,” he told the South Asia Mobile Conference held in Colombo last week. “He can make a name for himself.”

Ratnayaka advised developers to develop applications that are simple to use and can be accessed with simple phones.

“In our experience, as an operator, success in content development depends on simplicity and convenience,” he said.

“Any application that brings convenience to people and is simple to use has always been successful.”

Ratnayaka said 60 percent of requests Etisalat Lanka gets for GPRS wireless communications standard applications in the network fails because the phones of subscribers are not capable of activating high-speed GPRS.

He advised applications developers t