Natural Money

Most of the untapped tourism potential in the country doesn’t lie along the pristine coastline anymore but off the beaten track. Most of the untapped tourism potential in the country doesn’t lie along the pristine coastline anymore but off the beaten track. The leisure sector is trying to attract high spending travelers who are keen to explore the bio diversity and wildlife of the island.

But moving away from the sun and sand image is taking longer because of bottlenecks in catering to the demand of the eco tourism market segment.

Want to see jumbos wrestling?

Or camp in a leach infested rain forest; track the elusive Asian leopard; observe the hustle and bustle of bird life; hike in a cloud forest?

All this in a small island of 65,000 square kilometers.

These multiple eco systems that help sustain a long list of plans and animals can also be a source of revenue to the economy and people living close to these eco systems.

Although Sri Lanka can’t match big game safari destinations in Africa, industry experts say what the country can offer is unique.

“It’s a fact that no where in the world y