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Sun, 31 August 2014 07:30:41
Sri Lanka ad agency sues awards organizers, alleges scam
04 May, 2010 15:38:51
May 04, 2010 (LBO) – Sri Lankan advertising agency Triad said it has sued the organizers of an ad awards scheme for 100 million rupees alleging the contest was a 'scam' subject to manipulation.
“It is our contention that today, Chillies has become a scam,” Triad said in a statement, referring to an advertising awards contest organized by advertising agencies.

“We have taken our grievances to court and we pray that the judiciary will declare a verdict that will ensure a future awards show, sans such manipulations and personal prejudices.”

The plaintiff, Triad, which has won the contest thrice, has filed the case in the district court of Colombo.

Triad has also asked for a court restraining order preventing the defendants from going ahead with the awards, to be held in May, with the existing selection criteria.

Under a previous criteria, known as the Olympic tally system, the agency that bagged the highest number of gold medals was judged winners of Chillies, Dilith Jayaweera, joint managing director of Triad told a news conference.

Under the present 'metal tally' system the winner is adjudged on the highest number of points accumulated irrespective of the numbers of gold, silver or bronze medals won, he said.

Defendants include the trustees of The Sri Lanka Advertising Awards, headed by Imal Fonseka, Keith Wijesuriya, president, Advertising Agencies Association and Renuka Marshall, president of International Advertising Association, Triad said.

Other defendants include members of the Chillies 2010 organizing committee headed by Rohan Rajaratnam.

The Chillies was created by the advertising industry to fulfill a need to have its own awards that concentrates on creativity, rather than the effectiveness of the advertisement.

Corrected

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READER COMMENT(S)
4. Sumith Gunewardena May 07
Why are they trying to keep Triad away? Everyone is jealous of what Traid has achieved in such a short period of time.
3. mitrapala waduthanthri May 07
The new blue print is meant to keep Triad, Phoenix and small emerging ad agencies away from Chillies and keep things to other large and old agencies who are well represented and dominate both 4As and IAA
2. Simon Senthaureek May 05
This is interesting. Seek court order to decide which method a private organization should follow in deciding a winner of a competition. Don't know which law IAA and 4As have broken!
1. Shaik Anwar Ahamath May 05
Triad should give up this challenge before they expose themselves as a sore loser. The organiser is a private entity and Triad has the option to participate or otherwise.