"The platform will provide science, technical and management advice on biodiversity conservation issues to assist businesses to become more sustainable," the Ceylon Chamber said in a statement.
"The combination of sustaining high economic growth rates and improving the lives of the poor or marginalized communities whilst not compromising on environmental conservation and restoration is one of the biggest challenges facing the country.:
"Safeguarding the country’s biodiversity is integral to sustainable development, competitiveness, economic growth and employment. Many of the services that biodiversity and ecosystems provide are currently severely threatened."'The B@B Platform' intiative will promote private sector leadership through a forum where firms can easily get technical support, share information, promote best practices and discuss with state and civil society partners about conservation.
In addition to internal advice, the initiative will seek guidance from external representatives from academia, policy makers, media, financial and the business sector.
An advisory panel will provide science, technical and management advice and B&B will have a membership structure.