“Reebok failed to honour the financial obligations and failed to sign the contract as required by Sri Lanka Cricket,” the statement said Friday adding that the clothing company “failed to live-up to expectations”.
Reebok currently clothes the national team, which this week won the one-day series against visiting Pakistan.
“According to Reebok's communication to SLC the failure was due to their business and current financial situations,” Sri Lanka Cricket said adding that they were calling for fresh tenders for a new clothing partner “immediately.”Sri Lanka, which began a three-Test series with Pakistan in Galle on Friday, however, has Pepsi to cheer for, with India’s Varun Beverages securing the rights for soft drinks.
Sri Lanka’s Ceylon Cold Stores PLC, popular for its food, ice cream and beverage ranges, secured the contract as the official food, frozen novelties and energy drinks supplier.
Sri Lanka Cricket did not disclose how much the new commercial deals were worth.
Sri Lanka Cricket was saddled with a 70 million dollar debt, after co-hosting the 2011 World Cup with India and Bangladesh.
Much of the monies were spent to build two new stadiums and renovate a third.
In September, the country will host cricket’s World Twenty20 tournament, which is expected to cost some 600,000 dollars to revamp infrastructure.