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Sat, 29 November 2014 07:39:20
Sri Lanka Finlays to target Middle East emigrants
05 Mar, 2013 13:01:17
Mar 05, 2013 (LBO) - Sri Lanka's James Finlays Colombo Plc, a key exporter of tea to the Middle East said it would make more efforts to market its brands to migrant communities from the region in Europe, North America and Australasia.
James Finlays had exported 5.1 million kilograms of tea in 2012 despite a three month disruption in to the Syrian market where it’s the firm said its Istikan branded tea enjoyed a strong market.

The firm said its exports to Iraq, Kuwait, Saudi Arabia the UAE under its Alwazah brand and ethnic Arab communities in North America, Europe and Australasia were maintained at the same level.

Exports under private label brands to Japan and Europe had increased, the firm said.

In the near term there did not seem to be a quick end to social and political changes in the Middle East.

"Our focus therefore will be to enter new markets where hitherto we have not had a sizable presence," the company said.

"We will allocate more resources to pursue these opportunities, while drawing on our network of international trading connections.

"Migrant populations in the Western world and in Australasia of ethnic Arab and Turkish origin, familiar with and having affinity towards our Alwazah and Istikan brands in their home countries, are consumer groups that we will target."

James Finlays said 84 percent of its tea exports were in consume packs smaller than one kilogram is size.

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