The ‘World of Hayleys’ outlet will showcase more than 150 products and services and accommodate over 600 stock-keeping units, it quoted Hayleys Group Director Rizvi Zaheed as saying.
“It will also serve as a nucleus for exploring business opportunities and sustainable partnerships such as out-grower programmes which Hayleys have successfully set up in other parts of the country.”
Agricultural produce like gherkins and bananas as well as palmyrah fibre are potential areas currently being explored.
He said Hayleys companies in the agri-inputs sector had maintained links with the farmers of Jaffna even through the times of conflict.
In May government forces defeated the Tamil Tiger separatists ending 30 years of war.
“We hope that the World of Hayleys outlet will be the catalyst to a revival and strengthening of our links with the northern community,” Zaheed said.Hayleys chairman Mohan Pandithage said they chose Jaffna as their first location in acknowledgement of the role Hayleys can play in its post-conflict revival as well as its historical links with the north.
The Hayleys showroom extends to 2000 square feet on two floors, displaying diverse products, from coir and rubber floor mats and coverings, household rubber gloves, activated carbon face masks and odour removal products, to personal care products and fast moving consumer goods.
It also showcases lighting products, cameras and film, agricultural inputs, value-added agricultural produce, agro equipment and power generators.