NDB Bank was the only Sri Lankan bank to be recognized at the CMO awards held for the second consecutive year on July 22d at Suntec Singapore with representation by 37 countries across Asia.
Asia’s Best Brand Awards are adjudged by the Global Research Cell of the CMO Council whose members control over 200 billion US dollars in marketing spend, a statement said.
It identifies brands that perform within their respective markets based on market dominance, brand longevity, goodwill, customer loyalty and market acceptance.
For the best brand category, NDB Bank was in the company of renowned brands such as Adidas, Coca-Cola, Fonterra Brands, Nestle, Nokia, Hewelett Packard Stratbucks, Thai Airways and Proctor and Gamble, the statement said.