"We will be investing next year in the 'Randstad Awards' to select the best employers in an economy," Brian Wilkinson, Executive board member of Randstad holdings said.

"These will be the best employers as recognized by jobseekers."

Randstad which has operations in over forty countries set up business in Sri Lanka in 2004 after an international bank sought its services to staff its back office operations in the island.

The company says they have placed over 6,500 people and worked with over 200 employers during the last two years.

Randstad says they match people with companies that will develop their potential and match companies with people that will take their business to the next level.

"I describe recruitment as a distress purchase. No employer goes to a company like Randstad and pays a fee to help them find somebody, unless they have to," Wilkinson said.

"Our understanding of the overall employment market and particular sectors, who your competitors are, where talent is likely to be and our ability to winkle out that talent and attract them in your role are some of the value additions we bring to the recruitment process," he said.

Randstad says the awards will be based on research done by an independent agency.

"We will measure perception of potential job seekers from 18-years-old to retirement age and offer those services to the top 100 employers in Sri Lanka to enable them measure themselves in terms of how well they are perceived by their potential employees," Wilkinson said.

Randstad is believed to be the only multinational HR service firm operating in Sri Lanka.

The company says their biggest customers are telecom and IT firms.