"This was a problem desperately in need of a solution," Meyer said.
"We are here to introduce the Total High Definition as a solution; one we hope colleagues and competitors alike will embrace."
Warner said films should be available in the dual format in the second half of the year. The company declined to discuss pricing, but said the disks would not cost much more than those on the market.
High-definition disks provide graphics six times more realistic than traditional DVDs, according to Kevin Tsujihara of Sony Home Entertainment.
"We think Total High Definition is a total win," he said.The rivalry between Blu-ray and HD DVD formats for the future of the market has caused "confusion and rivalry" that keeps buyers at bay, Meyers said.