Out With MICE

rnThe decision was taken at the largest trade show on MICE tourism endash the European Incentive Business Travel Meeting (EIBTM) at which Sri Lanka participates each year.rn

rnldblquote The objective in creating the definition is to encourage each meetings industry association to use a consistent message to stimulate better overall industry recognition
dblquote , a release said Monday. rn

rnA brief description draft has been drawn up and is being discussed by key industry associations around the world. rn

rnAccording to the new definition, the meetings industry is a highly tailored sector of business travel, involving corporate and association conferences, meetings and incentive travel.rn

rn”This is an important step for an industry that is so often misunderstood and under – recognised,” Chairman of the EIBTM group Tom Nutley said. rn

rn”We hope this definition will provide a simpler means of identifying and understanding the industry, particularly when communicating with key influencers, s