Feb 03, 2010 (LBO) – Sri Lanka’s software industry has launched a campaign to draw information technology and business process outsourcing work mainly from small and medium firms in the United Kingdom and Europe, an industry body said. The Sri Lanka Association of Software and Service Companies (SLASSCOM) said in a statement it was aiming at providing niche services.
The island’s BPO sector focuses on financial and accounting services, investment research, engineering services and UK-based legal services.
œWe are focusing on UK and Europe as one of our strategic markets to promote the Sri Lanka IT/BPO industry, said Ashique M Ali, director of SLASSCOM.
The growing IT-BPO industry in Sri Lanka offers small and medium enterprises (SME) in UK access to a high quality talent pool, the statement said.