Peak Performance

Jan 14, 2009 (LBO) – Condom use has peaked in Sri Lanka but sales of oral birth control methods such as emergency contraceptives are rising, the island’s top marketer of family planning services said. The Family Planning Association of Sri Lanka, a non-profit entity, has launched a new anesthetized condom, which can give new life to the condom market.

The condom, branded Stamina will give a ‘longer love experience’ the FPA said.

In Sri Lanka contraceptives are also sold by private drug firms, given free of charge by the government health services and also by the FPA, which sells the products at concessionary prices.

The FPA says in recent years oral contraceptives (OCPs) have been growing at 10 percent year while sales of traditional contraceptives such as condoms have been declining 5 to 10 percent a year.

The FPA says currently it has a market share of 50 percent for condoms and over 95 percent for OCP’s.

“OCP™s are a fast growing because its more convenient for women and condoms have come to the maturity stage, it was growing at a very fast pace sometime back,” says FPA director marketing Suhail Junaid, Director Marketing FPA.

“The Emergency OCP’s are also moving