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Deputy CEO Sarath Piyaratna says the bank is keen to develop their future customer base and this new initiative would be the first step. rn

rnThe bank in recent years introduced a number of target market specific banking services to cater to the spectrum of ages. rn

rnServices including the E-Saver endash targeting young adults and HSBC Premier targeting the more established professional allowed the bank to offer a better service at all levels. rn

rnThe strategy also helped the bank recruit, retain and develop customers from an early age.rn

rnldblquote The addition of children
quote s savings will advance this process, ensuring a ready customer base when the kids venture into adulthood and a professional career.
dblquotern

rnMeanwhile, HSBC recently issued its100,000 credit card after 10 years since its introduction. rn

rnTo date the bank has recruited an estimated 100,700 credit card holders, with an active card usage of a little over 100,000 cards. rn

rnEffectively, the bank controls over 37