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Research Chief

July 15, 2011 (LBO) - Lanka Market Research Bureau (Pvt) Ltd (LMRB) said it has appointed Himalee Madurasinghe, former second-in-command and a 14-year veteran at the firm as its chief executive.
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LMRB started 1981 as the first independent market research consultancy in Sri Lanka.

It is affiliated to market research firms, IMRB International and Kantar group.


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The firm said she had been head of quantitative research from 2006 and had led a team that tripled business before taking over as deputy CEO in 2010.

"LMRB is planning a range of new services and technological innovations," Madurasinghe said in a statement.

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"We plan to set up a specialized unit for Social Research and Shopper Research, use electronic devices to enhance data collection and launch the Target Group Index (TGI - a single source marketing and media survey).

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"This should be available to clients early next year."

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