Small Screen

CANNES, France, Oct 11, 2006 (AFP) – TV on tiny mobile phone screens may have started out small but it is growing up fast as more and more cellphone users around the world tune into television on their mini screens. Today, fans can catch up with the latest episodes of smash hit TV shows, from “Desperate Housewives” to France’s cult “Plus Belle La Vie”, find out what’s happening on the world news or sports scene or vote on a reality show.

But while more subscribers are signing up every day, it’s still early days with the industries involved finding out the optimum amount of time users want to spend enjoying their TV fix and at what price.

“These are early days for mobile TV and everything we do is an experiment, which is helping us to see the way forward,” said Sanjiv Ahuja, who heads up giant mobile operator Orange in a keynote speech at the international audiovisual MIPCOM trade show here today.

It’s an experiment, however, that is anything but slow moving.

Recent forecasts predict there will be some 125 million broadcast mobile-TV users worldwide by the year 2010.

Asia is leading the wave but Europe and America are catching up.

So it was no surprise that the tiny screen is under intense sc