Sri Lanka consumer durables firm in rural push

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Mar 31, 2013 (LBO) – Sri Lanka’s Dinapala group, a consumer durables distributor says electrification of rural areas is increasing the demand and the firm is also strengthening a network in former war torn areas.

“This year we are going to expand in to another 10 branches, likewise we are targeting to open 10 branches in the next year as well,” Dinapala said.

“We are targeting at North and East too. We transport products for dealers in the area every day.”

The group already had 300 dealers in the area, he said.

“Electricity is coming all around the island now, so we are hoping to go to the rural area especially in this year and next year,” Roshan Dinapala, managing director of Dinapala Group said.

The firm has distributes Phillips branded products, which accounts for 10 percent of the total turnover, he said.

The group had achieved a turnover of two billion rupees last year with fourteen percent of growth in Phillips compared to the year 2011.

“We sold 20,000 rice cookers last year. Rice is our main meal. Especially in rural areas, Dinapala said.

“Likewise those people in the rural areas must have a TV, a blender, a rice cooker and a refrigerator.”

The group of