Sri Lanka Orient Garments helped by children’s wear

Sept 12, 2012 (LBO) – Sri Lanka’s Orient Garments Ltd, a listed apparel exporter said a strategy of focusing on children’s had helped it survive a downturn in key Western markets, though both profits and revenues fell. In the year to March 2012, revenues of Orient Garment group fell 4.7 percent to 3.41 billion rupees and profits fell 23.9 percent to 85.1 million rupees.

Chief executive Ramli Ghaffoor told shareholders the firm was the largest children’s wear supplier to Tommy Hilfiger worldwide, the only children’s wear supplier to Burbery in Sri Lanka and the largest woven vendor for Tesco in Sri Lanka.

“Our strategy of being a leading children’s wear supplier has worked well, as we find parents continuing to buy clothing for their children even during hard times,” he said.

“Being specialized outer wear manufacturer making technically superior garments has enabled use to maintain high levels of skill in all our manufacturing facilities.”

He said the firm’s marketing team worked hard to establish strategic relationships and the firm offered wide product range with design capabilities, shorter lead times and a skilled workforce.

The firm’s 3,600 strong workforce was provided transport, free and