Niraj de Mel, Managing Director of exporter Vanrees Ceylon, said the number of standards producers are compelled to comply with have been increasing in recent years in response to consumer demands.
"Especially in the last decade or so there have been a number of standards foisted upon producers globally," he told an international tea convention that began in Colombo Thursday.
"Therefore, for the industry to survive we must look at new ways to stay ahead.
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The Colombo Tea Traders' Association, an industry body, was looking at developing a new standard that would encompass the requirements of the many different standards producers and exporters are required to comply with, de Mel said.
"The CTTA has set up a sub-committee to look at an all-encompassing standard," he said.
"I'm sure other producer countries will also agree with us. Ideally, though, we would not want to confuse global consumers with another logo.
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De Mel said the industry was considering de