Sri Lanka to tap China’s growing religious tourism market    

tourist

Sep 4, 2015 (LBO) – Sri Lanka tourism promotion bureau said that it plans to tap China’s growing religious tourists as almost 85 percent of the people in China hold some religious belief or practice some kind of religion according to Chinese spiritual life survey conducted in 2012 by the Beijing-based Horizon Research Consultancy Group.

Sri Lanka Tourist Promotions Bureau Chairman Rohantha Athukorala said the latest research reveal that short stays give peace of mind and better tolerance toward the harsh realities and difficulties of peoples fast-paced lives which is essentially why the religious tourism spike has happened globally.

“The survey revealed that the growth of Buddhism is extraordinary, with about 18 percent of the 7,021 respondents in the survey claiming to be believers, which means that more than 200 million people in the country would believe in Buddhism. This gives us a view of the market opportunity” Athukorala said in a statement.

“Together with the key Destination Marketing Companies (DMC’s) we will develop a new line of tourism which will include a series of above the line and below the line marketing activity.”

Sri Lanka’s tourist arrivals rose 31 percent from a year earlier to 175,804 in July 2015 with China becoming the top generating market, data from the state tourism promotion office showed.

Chinese arrivals rose 65.5 perecnt to 25,120 from a year earlier, while the total in the seven months to July rose 77 percent to 119,705.

The statement said China World Charity wishes to invest 10 million dollars to build a temple in Colombo.